Intertextuality

One of the key concepts in Media Studies is intertextuality.
This useful slideshow includes some amazing facts and information on how media products such as music videos have a particular impact on audiences via references to film, art, literature and more.
As I am at the post-production stage where I am beginning to evaluate my work and progress, I have once again reviewed the final music video of Five Years Time and even at this point, noticed possible influences that we sub-consciously added in order to produce a home-made, authentic type video.

Moving onto the website

The next ancillary task is the Website page which also contributes to my overall grade and completed project. During our class discussion we looked at the different aspects and features of what a website incorporates and spoke about how we can successfully appeal to our target audience with colour, font and presentational devices in order to promote the song, artist and music video. The new software that we will be focusing to work on is called Wix.

Finishing the digipak assignment

As this is one of the ancillary tasks, I have developed a better understanding and more technical knowledge using the computer software during this allocated lesson time. I have finalised my finished product by gathering more primary research with QuickSurvey which is a free, online programme to create instant surveys for my target audience. I have put foward five multiple choice questions with suggestive answers in order to gain sufficient information and research to progress further.

Audience feedback continued

THE FINAL VIDEO!

Collection of people's comments

Viewing on Thursday

This Thursday, my group members and I will proudly be presenting our finished music video. Here are some shots from the sequence for a sneak peak!

Using silhouettes within our video is inspired by avant-garde cinema and other cinematic influences such as films like: Un Chien Andalou and Psycho. However we are working against the supposedly suspenseful and frightening impression of a silhouette and creating other characters with shadows. This is definitely linked into the indie genre that we are aiming to achieve.

More stop motion

A very iconic and memorable line in the song is: 'And there will be love in the bodies of the elephants too'.

Thanks to our creative team member Felicity who does Art A-Level, she presented the idea of having two elephants gradually kiss each other on the trunks and for vertical hearts to appear on the screen.
This was quite a lengthy process to handle yet, thanks to her brilliant idea, we completed this and inserted this into the video's sequence perfectly.

Here is a snapshot of the elephants below:

We used the Sony professional camera that Felicity uses for her Photography A-Level work to use to slowly snap pictures to use for the stop motion.

We used orange background to avoid any unwanted background light, this bright colour also tints the frame as a result.

Positive things to share!

Adding animation and new technology

Having researched the wonders of music videos, particularly from our genre, my group and I came across this quirky and alternative video with hearts incorporated. This gave us the brilliant idea of using our Media Studies classroom to experiment and put the original idea of drawing suns on the model's face with face paint, to replace this with the projector's images. This is really interesting and can be visually thrilling for the audience.

Although this is only linked to the lyrics, this focuses on the creativity and youthfulness of the video.

During our free time and allocated lesson time, we worked on this part of the video.