Wednesday, 27 February 2013

A Golden Opportunity

Having studied the highly interactive spectrum of cross-media and social media networks available, I came across a very interesting magazine article from Cosmopolitan, a female-oriented fashion and beauty magazine:

This gave me some insight into pursuing a career in film production but as of this moment, these handy tips would possibly raise the number of views for our group's Youtube channel.

This modern approach to advertise and promote our music is professional and mature.


EditSteps

  1. 1
    Brainstorm what your videos are going to be like. Check the most viewed videos and most subscribed list often, and keep a look out for new YouTubers on the latter list. Looking at the top subscribe list will give you a good perspective on who your audience is and what kind of videos people like.
    • If you can't top the best you probably won't get noticed unless you're really good at what you do. If you find a smaller niche that you can fill and get noticed in try that approach. Make interesting things. Everything may have been done before but there is always something new you can do.
  2. 2
    Find out what you are interested by. If you make something that you wouldn't enjoy watching, what makes you think anyone will want to watch it? You won't have fun making it and you will lose interest if it's something you're not really that into.
  3. 3
    Make a few videos. This includes getting a camera, recording, editing, and uploading. You need a few good videos already on your profile, and you'll see why later on. So make something worth watching, about ten videos over the course of a while, maybe a month, so you actually get your own show going. It is not going to be well-known, but this is the first step. If you want to choose an alternative, go to the next step.
  4. 4
    Use animation. If you don't want to expose yourself to the world, you can try animation. On the downside, you will need to purchase or download some software. If you have a Mac, iMovie is a great software to use.
    • Also, YouTube is in partnership with GoAnimate, so you can make your own animations.
  5. 5
    Make one more video to raise the interest of your audience. Show your appreciation to those who have already seen your videos. This will show your audience that you care about them and it will also trigger the interest of people who haven't seen your channel before.
  6. 6
    Upload one of your videos as a video response. Find someone who is already famous on YouTube or even someone who might become popular in the future. Hopefully other people will check out your video, notice your appreciation towards your audience and pay a visit to your channel. If that happens, they will be able to watch the videos you have uploaded in the past.
  7. 7
    Keep your audience entertained. Post more responses and upload more original content, but make sure that you don't post too many videos over a short span of time. Improve the look of your channel too.
  8. 8
    Be active. If you log in frequently, people will watch your channel frequently.
  9. 9
    Tag your content properly. Make sure to put relevant tags to all of your videos. People dislike mistagged videos. It's essentially false marketing and people are less likely to appreciate your work.
  10. 10
    Spread the word. Spread the word by posting your videos on Facebook, Twitter, or Google+. People that follow you or are your friends might show your content to their friends!

1 comment:

JFS Media Studies said...
This comment has been removed by a blog administrator.