A little bit about music promotion...

In class we have recently covered the three elements that a promotion package consists of. These include: a music promotion video, a website homepage and a digipak CD cover which all contribute to the success of the discovering artist and the music itself. In order to achieve the style and essence of a music video, there are key concepts to consider: CAMERAWORK: The way in which the images are presented creates the sense of mood and intimacy for the audience. It also captures the unison effect of the artist/band, voice and musical accompaniment of the music. Close ups and extreme shots are also dramatic and intimate for the audience to experience the visuals of the video. It has been said that the technical aspects of the music video share the aesthetics of a TV commercial. This allows the product/artist to be highlighted on camera through effective use of camerawork.

EDITING: As a class, we have encountered that music videos are generally edited in a fast cut montage effect. This allows the mulitple images to permeate through the viewer's minds at a fast pace. However, some music videos establish a slower editing style which creates a more mellow mood. The editing usually reflects the tempo of the song which is mirrored onto screen. This effects the audience to travel with the song whilst watching the video.