Our target audience

As the indie folk, community, hipster genre is known for a 'share the love' motto, we are promoting a positive and authentic take on music. Having inspiration from 70's subculture, we have decided to choose a 15-16 target audience and older. We aim to achieve nothing explicit or sexually charged yet our video has a focus on culture and youth lifestyle.

Therefore we are steering away from the following aspects:

• horror and gore
• discrimination
• drugs
• imitable behaviour
• language
• nudity
• sex
• violence
• homophobia

Genres like house and dubstep are notoriously known for their rebellious, experimental and wild nature which in our opinion is not exemplary for young audiences.

We have in mind of course that media producers can not control who consumes the product even if there is one specific target audience. Therefore we feel that our chosen song and genre aims to engage with a wide, mass audience which includes a niche group as well. This gives us the advantage for a variety of consumers.

The hipsters are known to express themselves emotionally, spiritually, and politically. Music can make a statement, give voice to a movement, even unite the artist with their fans and target audience. As hipsters explore their inner world, music guides them along in their quest for meaning. We aim to achieve this community, folk style within our final product.