Audience and styles of music

There are so many different styles of music which appeal to a variety of people who are consumers of the music. The artist's target audience is vital to pinpoint in order to gain individual success for the artist themself and the label. The music industry categorises music so that there is a provided spectrum for all.

As well as listening habits, style of habits and fashion refers to culture and lifestyle involving the audience in the artist's musical dimension. Therefore, music videos and music itself affects people to use these styles of music to express their personality and define who they are. 

My group for this upcoming music video include the following members: Gabriella Cohen and Felicity Joyce. 

We have discussed and analysed the several options to choose from when devising our final piece and we have come up with the theory that all current styles of popular music are linked to music from the past. Therefore we are going to focus on a hipster, bluegrass style. 

Noah and The Whale is an influential group who formed in 2006 and have made a great impression on my self and and my group members. Therefore we are considering choosing their song: 'Five years time' as a potential track for our music video. After contemplating and listening to other songs from the same genre, this recurrent indie pop genre is so colourful that we feel our vision as an ensemble works best with this chosen artist. Their recurrent themes, lyrics and music have a retro element to them which we are all a fan of.