In class we learnt that another form of qualitative research is through a synesthetic exercise. This gives the viewer an opportunity to participate in listening to the music. This triggers images and thoughts in the brain due to hearing sounds and noises, automatically responds to visual motions.
This can be a source of amazing artistic inspiration when creating the video, as it gives us ideas as to what an audience hears and feels. Especially our TARGET audience! It is known to be a unique experience for the participant as they capture colours, tones, images, harmonies, shapes and other elements included.
Musician and synesthetic Michael Levy, made an over 2 minute film on his thought processes whilst listening to composer John Coltrane's jazz music. This was definitely eye opening and gave us a scientific insight as to what we are expecting from our audience feedback.
Below is a filmed interview with a peer, that records James listening to Five Years Time, and then saying his reaction and any thoughts that come to mind right after. Take a look!
As a group, the three of us sat down and did our own, professional synesthesia exercise. We came up with a brainstorm combing all of our ideas.
