Welcome!

Welcome Chief Examiner and admin! For my A2 Media Studies course this year, it has been a sheer progression from what I have been to taught and achieved at AS level to now what I am presently being taught and doing. The focus on the music industry and the introduction to the semiotics behind the music video, uncover extraordinarily interesting things. The other aspects of screen include film which has played an essential part to learning about intertextuality and refer back to the other type of film. Music video production. This blog is a continual record of my personal and group's work over the coming year as well as inspiring research and resources into the project.

Lets dicuss the music video...

Since the 1980's and the arrival of the extraordinary MTV, video has been an important aspect of music promotion. However, in the past, the music video has a strong concentration to the promotion of selling the single, yet nowadays the video has become as successful as the art of the music.

Therefore, due to advanced technology, music producers, artists and even the public participate in we media. This is a great opportunity to make, create, sell and promote music and their accompanied video.
While the sales of singles decline, the value of the music video has become more significant than ever before. This year, and during this assignment, it is one of the main objectives to take on the music video director and creator, having the experience of lipsynching exercises, this has brought us to create and think on a whole new and sophisticated level.

Below is a useful and educational timeline depicting the gradual stages of the evolution of the music video:

This clearly shows that from 1900 to 2001, the great development and influence that technology and the introduction of new, breakthrough artists has had on what we are accustomed to as of present day. Institutions like MTV, VH1, MGM and Nickelodeon have all contributed to the birth of the music video.