The steps of creation

As a group we came together to discuss the ideal branding image of our potential artist. When discussing our target audience as well as prefered genre of music, hipster was the all-round favourite style to choose. In order to achieve the best results, it was important to do some general research and analysis beforehand. Hipster refers to a subculture of young, recently settled urban middle class adults and older teenagers that appeared in the 1990s. The subculture is associated with independent music, a varied non-mainstream fashion sensibility, liberal or independent political views, alternative spirituality or atheism/agnosticism and alternative lifestyles. http://sycophantfashion.files.wordpress.com/2012/05/haight-ashbury-hippies.jpg