Beyonce is an iconic diva in the mainstream world of pop music. Her revolutionary and sexual image attracts a wide and broadening audience of women and men.
Mainstream artists belonging to major labels as well as breakthrough artists belonging to minor labels all intend to promote and sell their image to their target audience. Genres like rap and hip hop are associated to represent women in an urban, erotic way. This plays on the idea of voyeurism and how the female body is considered to be a pleasure of cinema. The notion of watching a female on display shows that she is objectified.
The use of camerawork, editing, lighting and mise-en-scene all contribute to the emphasis of the female body. Back up dancers and other decor also flatters this sometimes sexual image.
However, it is debated that men are also objectified and the male body is also desired to be put on show. There is a double standard of sexes and their representation in music videos.
The english band Sugababes have been evolving for many years, yet due to high demand for more sexualised music it has been obvious the three singers make this raunchy impression in their music videos
