Playing with senses!

A curious and clever director and production team are interested in targeted their niche audience. Due to the improvements in modern technology, digital editing offers myriad options to create different kinds of special effects for the audience. From flashing lights, to split screens and use of colour all contribute to the impact of the music video. A good example of this is in the introduction and ending of Kanye West's music video: 'All of the Lights' The combination of fast-paced visuals and this rhythmic song create a thrilling and almost electrifying feel for the viewer. Many scientific disciplines deal with the topic of music and emotion, including philosophy, musicology and psychology. The perspective presented here is mainly a psychological one, yet some theoretical and philosophical considerations will be made to clarify prevailing concepts about music and emotions and how they can be connected.